So these are not fishing lures - yet. Some Marketing genius at Angry Birds ( A Finland based company) got the idea to team up with Rapala (another Finland based company) to produce Key chains using Rapala lure bodies painted up as Angry Birds characters. They were originally priced at $5.99 (CA $) but when I found them they had been marked down to $0.93 (CA $ - about $0.68 US $ at the time) No body was buying them at that price either. I could have picked up around 500 of them but I only bought 80 for just under $75 (CA $). Add 160 treble hooks et voila! 80 new Rapala crankbaits for less than $100 (CA $). Quite a catch, eh guys? I'll keep you posted on how well this works out.